branding, design and art direction, marketing, web site
Madam Music and her crew, created consistant branding for her artist Ginni, the GINNI album and single. We considered Ginni's image, her overall music and lyrics before selecting suitable imagery and style. Sky, nature and the red feather were featured throughout GINNI products and promotional literature, as well as a vibrant well-designed logo and photography. Our work included the in-house design of leaflets and promotional materials such as the Ginnimusic web site, as well as the art direction for all design work and photoshoots (working with carefully selected designers and producers). We also wrote all the content for the marketing literature, the Ginnimusic.com web site, newsletters, and press releases. |
